Top 20 Financial Institutions Brands Of The World 2008 (data from Bloomberg)

1. Bank of America, Brand Value $Million: 33,092
2. Citi, Brand Value $Million: 30,318
3. ICBC, Brand Value $Million: 28,004
4. American Express, Brand Value $Million: 24,816
5. Wells Fargo, Brand Value $Million: 24,739
6. China Construction Bank, Brand Value $Million: 19,603
7. Bank of China, Brand Value $Million: 19,418
8. Royal Bank of Canada, Brand Value $Million: 18,995
9. HSBC, Brand Value $Million: 18,479
10. Deutsche Bank, Brand Value $Million: 15,104
11. ING*, Brand Value $Million: 15,080
12. Banco Santander, Brand Value $Million: 14,549
13. Chase, Brand Value $Million: 12,782
14. Goldman Sachs, Brand Value $Million: 11,944
15. Morgan Stanley, Brand Value $Million: 11,327
16. UBS, Brand Value $Million: 11,220
17. Wachovia, Brand Value $Million: 11,022
18. Merrill Lynch, Brand Value $Million: 9,802
19. JP Morgan, Brand Value $Million: 9,762
20. BBVA, Brand Value $Million: 9,457